Time magazine's second annual creator party packed a Brooklyn venue with Alix Earle, top influencers, and industry executives. Networking was the goal, but the crowd and noise made conversation difficult.
Alpha Score of 67 reflects moderate overall profile with strong momentum, strong value, weak quality, moderate sentiment.
Servers carried caviar and crackers in holsters around their waists. Internet stars mingled through a renovated pencil factory in Brooklyn. The occasion was Time magazine's second annual "Time100" list for content creators, and the woman drawing the longest line for a photo was cover star Alix Earle.
Earle worked the red carpet when the doors opened. Later, guests queued for the bathroom while a photographer held an impromptu shoot with her. The rotation of creator peers wanting a picture never stopped.
"You recognize them, but are too scared to say hi," Vivian Tu, of "Your Rich BFF" fame, said.
Networking was the stated goal. The noise and the crowd made it hard to hold a conversation. The open bar and the Target-sponsored freebie corner drew constant lines. The DJ kept playing until the party ended at 9 p.m. There was not much dancing.
The guest list read like a For You Page come to life: Valkyrae, Jackie Aina, Wisdom Kaye, Eric Sendeño, Max Zavidow, Achieng Agutu, Delaney Rowe, Katie Feeney, Josh Richards, Tu, and many others. Industry executives included Whalar Group cofounder Neil Waller, Kickstarter CEO Everette Taylor, and OpenAI's VP of global creative partnerships Charles Porch. Managers and agents from Range Media Partners, CAA, and WME mixed with media regulars and Time's own staff.
Two comedy creators, Martin Andrijasevic and Lucas Lopez, said they helped each other work up the courage to walk the red carpet. They geared up for a second take like kids riding the biggest ride at an amusement park.
Several creators who did not make this year's list offered the same line: "Maybe next year!"
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