The Gym Kitchen Launches High-Protein Porridge in Asda

The launch is part of a broader product push from The Gym Kitchen, which has been expanding beyond its core chilled meals into shelf-stable categories. The company said it aims to give shoppers easy ways to add high-protein options across multiple daily eating occasions.

Asda will carry the porridge pots initially, with the brand expecting to build on its existing footprint in the retailer. The Gym Kitchen already sells chilled ready meals and protein snacks in the chain.

The porridge range targets the morning occasion specifically, a slot where the brand has had limited presence until now. Standard instant porridge pots typically deliver 8-12g of protein per serving, leaving room for a higher-protein alternative aimed at active shoppers.

Akinwoleola said the company is "incredibly excited to enter yet another new category" and to support "evolving modern eating habits" through the Asda partnership.