Tesco Clubcard Push Pushes Shoppers to Spend Rewards

Tesco is launching a new campaign to push its Clubcard members toward spending their accumulated reward points, a move that comes as the supermarket chain reports that half a million of its members have at least £100 in rewards available to use with its partners.

The campaign, created by BBH London, sits under Tesco's 'Need anything from Tesco?' brand platform. It is built around three films, each focused on a different reward category: holidays and travel, dining out, and family days out. The sets for the spots were constructed from scratch, according to the company.

The push is designed to shift shopper attention from the immediate price discounts delivered through Clubcard Prices to the longer-term value of points and vouchers that accumulate over time. Murray Bisschop, UK marketing director at Tesco, said that customers often focus on the immediate savings and overlook the vouchers building up in their accounts. He added that the campaign aims to remind members that those vouchers can be converted into significant savings on holidays, meals out, or days out, and that BBH has developed a campaign that brings that message to life in a fun and engaging way.