Systemwide sales rose nearly 31% in Q2 2026 as Teriyaki Madness opened 12 new locations and launched a high-margin Two-by-Two Bowl. The fast-casual chain now has 215 shops across 41 states.
Teriyaki Madness reported systemwide sales growth of nearly 31% year-over-year in the second quarter of 2026, the company said Tuesday. The fast-casual Seattle-style teriyaki chain opened 12 new locations during the period, including its first two in Mississippi, bringing the total to 215 shops across 41 states.
The growth was driven by both new franchisees and existing operators scaling their footprints. Seven new franchise groups signed agreements for 11 future locations. Two of those groups joined through the company's hospitality discount incentive program, which targets experienced restaurant and retail operators.
Existing franchisees also expanded. Manan Patel opened two locations earlier this year and plans a third in June and a fourth in July. Keyur Patel opened a fourth location. Jumping Rock Management LLC added a site in the greater New York area.
"The strongest brands are not chasing growth and hoping everything catches up later," said Jodi Boyce, chief marketing officer. "We are stacking tools around the people in our system through smarter technology, stronger real estate support and promotions."
The quarter's product highlight was the Two-by-Two Bowl, a double-protein offering launched in Q2. The bowl generated an average profit of $16.52 per bowl, 38% higher than the Large Two Protein Bowl and 50% higher than an average Large Bowl, the company said.
A new promotion, National Eat Your Veggies Day, produced the chain's highest single-day systemwide sales, surpassing the previous Wednesday record by 40.3%. Twelve individual shops recorded their best sales day since opening. Mad Rewards daily membership growth increased 42% on the day.
CEO Michael Haith said the brand's model works for both multi-unit operators and first-time franchisees. "We've built TMAD to be a full-service partner from day one – real estate, training, marketing, technology – so operators aren't figuring it out alone," he said.
The company plans to launch a market-focused real estate initiative in Houston later this summer, targeting high-value locations for existing multi-unit operators first, then using available sites as a lead-generation tool for future development.
Teriyaki Madness has 215 locations across 41 states. It was founded in 2003 and has been recognized by Fast Casual's Movers and Shakers list, QSR's Young Leaders to Watch, and Technomic's Top 500.
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