
TentBox opens a larger Southampton showroom and a new Reading location at the height of its peak season, giving customers hands-on access to five rooftop tent models before buying.
TentBox, the rooftop tent brand founded in Southampton in 2016, has opened a larger showroom in its home city and a new location in Reading, the company said Tuesday. The expansion comes at the height of the brand's peak season, as demand for rooftop camping rises ahead of the summer travel period.
The Southampton showroom replaces the existing one and is built to handle more walk-in customers, according to Nicola Thompson, CEO of TentBox. The Reading showroom is the second in that city and extends the brand's physical footprint beyond its online base. Thompson said the timing of the openings is intentional: "Peak season is when that matters most, so the timing couldn't be better."
Both showrooms let customers see, touch, and climb into TentBox's five models before buying. The brand's range includes the ultra-lightweight GO, the manual-fold Lite and Lite XL, the gas-assisted Classic, and the roof-bar-compatible Cargo. For a category where fit and vehicle compatibility are key, the hands-on experience is a significant advantage, Thompson said.
The company has helped more than 100,000 customers convert their cars into campers since its founding, according to the release. The new showrooms are open seven days a week, with appointments recommended but walk-ins welcome.
TentBox is privately held and does not disclose financial results. The expansion signals continued investment in physical retail as a complement to its online business, rather than a full pivot away from e-commerce.
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