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Swiss Online Retail Sales Rise 11% in First Half of 2026
Swiss online retail grew 11% in H1 2026, outpacing total retail. Fashion e-commerce dropped 16.1% while electronics rose 8.1%.
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Online retail in Switzerland grew 11% in the first half of 2026, according to the latest Swiss Market Monitor from NielsenIQ (NIQ). Total retail sales across the country rose 2.6% over the same period. The NIQ report, compiled with data from more than 40 major retailers, also estimated food and near-food sales grew 2.5%, while nonfood sales rose 2.7%.
A separate measure from Handelsverband.swiss put ecommerce growth at 8% through June, up 0.4 percentage points from the first quarter. Carpathia, an ecommerce consultancy, also estimated 8% growth. The gap between the two figures reflects differences in methodology and coverage.