Sula Vineyards CEO Buys Shares, Promoter Stake Hits 24.6%

Rajeev Samant, founder and CEO of Sula Vineyards, bought 60,000 shares in June through open market transactions, the company said in a regulatory filing. The purchases pushed the promoter group's stake to 24.6%, up from 24.3% at the end of December 2025.

Samant has accumulated roughly 230,000 shares in total, the filing showed. The increase marks the first time promoter shareholding has risen since Sula listed in December 2022.

Sula Vineyards is India's largest wine producer by revenue. The company went public at ₹357 per share in December 2022. The stock has traded below its issue price for most of the period since listing.

The promoter stake increase comes as Sula faces margin pressure from rising grape costs and competition from imported wines. The company reported a 12% drop in net profit for the fiscal year ended March 2026, according to its annual report.

Samant's purchases signal confidence in the company's outlook at current valuation levels, though the stake remains well below the 75% threshold that would trigger an open offer under Sebi rules.