
Subprime cardholders are carrying fewer monthly balances, a shift that could pressure late-fee revenue at issuers and benefit payment platforms offering installment options.
A growing share of subprime consumers are no longer carrying credit card balances from month to month, a shift in payment behavior with direct consequences for lenders and payment networks, according to a new report from PYMNTS Intelligence.
The report, which profiles the roughly 44 million U.S. adults, 17% of the population, with subprime credit scores, defines subprime as a score below 640, the standard threshold for most lenders. It found that fewer of them are regularly revolving debt. Instead, they are adapting their payment habits, using a mix of credit tools and turning to whatever option works best at the moment.
The data paints a picture of a group under consistent cash flow pressure. Fifty-five percent of subprime consumers live paycheck to paycheck with difficulty paying bills. Younger subprime consumers are more likely to delay medical care: 23% have put off a doctor's visit due to cost. Tax refunds play an outsized role, with 67% of subprime refund recipients calling that money critical or very important to their finances. The outsized importance of tax refunds suggests subprime spending patterns may be lumpy, with surges around refund season and retrenchment at other times.
The decline in revolving balances directly challenges the revenue model of credit card issuers that depend on interest and late fees from subprime cardholders. The report does not forecast whether the trend will accelerate. It documents a clear behavioral shift. Subprime consumers are using a broader set of payment tools, and their cash flow constraints remain severe. That combination, less revolving debt alongside persistent liquidity pressure, could favor credit products that charge fees rather than interest, such as buy now, pay later installment plans, and payment processors supporting them. This is a dynamic that is forcing the industry to compete on technology decisions rather than just uptime, as payment processors have found.
The shift occurs as interest rates remain elevated, making revolving debt more expensive. Subprime borrowers, who face the highest penalty rates, have the greatest incentive to avoid carrying balances. Traditional credit risk models rely on revolving utilization as a key input. A sustained decline in revolving behavior could reduce the predictive power of those models, with implications for underwriting and loss forecasting.
The report's larger message is not one of retreat. It describes consumers actively reorganizing how they pay and borrow.
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