Strategy holds 845,000 BTC, more than 4% of Bitcoin supply. CEO Le says that dominance can make it the Nvidia of digital assets, even if Bitcoin hits $8,000.
Phong Le wants Strategy to be the Nvidia of digital assets. The CEO of the company formerly known as MicroStrategy said the firm's goal is to hold more Bitcoin than any other institution. Strategy held about 845,000 BTC as of mid-2026. The stake is more than 4% of the total supply, a concentration Le said no other publicly traded company comes close to matching. Le said that makes Strategy the largest corporate holder of Bitcoin. The comparison is not about chips or software. It is about market position. Nvidia dominates AI, and Strategy wants the same position in digital assets. Rivals are playing catch-up by definition, he said.
Le has been chief executive since 2022. He joined Strategy in 2015 as CFO and later served as COO. The corporate Bitcoin treasury model was developed by executive chairman Michael Saylor starting in 2020. Le has expanded it since taking the top job.
The expansion runs on preferred share products, including a vehicle called STRC. The funding route gets less attention than the Bitcoin purchases themselves. The structure lets Strategy raise capital and direct it into further Bitcoin purchases. Preferred shares pay a fixed dividend and can convert into common equity. The company does sell occasionally. It recently sold 32 BTC, a rounding error next to the 845,000 BTC position. Le described the sale as a liquidity management tool, not a shift in conviction.
Le has also told investors that Strategy's performance metrics could triple Nvidia's. The claim depends on Bitcoin's price path, which has been the main driver of the company's valuation since the treasury pivot.
The other comparison Le draws is to JPMorgan. He sees Strategy as infrastructure in the Bitcoin market, a firm so central to its market that its activities are difficult to route around. He wants Strategy to be the entity other institutions call when they want to understand how corporate Bitcoin ownership works.
Strategy still runs an analytics and business intelligence operation. Le has spoken about integrating AI tools into that business. Strategy's market value is tied to its Bitcoin holdings.
AlphaScala scores MSTR, the ticker for Strategy, at 32 out of 100, a Weak rating. The full score is on the MSTR stock page.
Le has said the company can operate with Bitcoin at $8,000 to $10,000.
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