Storfund's partnership with Castorama France lets sellers access revenue at shipment, bypassing the 14-60 day payout gap. The Kingfisher-owned DIY marketplace gets a financial edge.
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Sellers on the Castorama France marketplace can now access their sales revenue as soon as goods ship, rather than waiting weeks for settlement. The change comes from a partnership with Storfund, a London-based ecommerce financing firm.
Storfund was founded in 2018 and integrates with more than 60 platforms, including Amazon, TikTok Shop, and Kaufland. The company says it can advance up to $7 billion to online sellers globally.
The payout gap on marketplaces typically runs 14 to 60 days. It protects buyers and facilitates refunds. It also ties up working capital for small merchants. Storfund's model advances revenue at the point of shipment. Sellers can reinvest in inventory or service without waiting for settlement cycles.
Castorama is part of Kingfisher, an international home improvement group that operates over 1,900 stores across seven countries. The partnership marks Storfund's first integration within the Kingfisher group. It also strengthens Storfund's presence in the French marketplace ecosystem.
Séverine Geoffroy, head of the Castorama marketplace, said faster access to funds improves cash flow and helps sellers reinvest in stock and service more quickly. "Sellers can scale with greater confidence," she added.
Joep Backx, Storfund's sales director, said growth depends on the entire ecosystem working effectively. Cash flow is a critical part of that, he added.
For Kingfisher, the partnership adds a financial service layer to its Castorama marketplace. Third-party sellers may find the platform more attractive with faster payouts. Storfund's existing integrations across retail verticals suggest the model scales, though the company has not disclosed terms of the Castorama deal.
The partnership positions Castorama to compete with larger marketplaces that already offer fast payout options. For Storfund, the Kingfisher relationship opens a path to roll out the solution across the group's other home improvement banners, including Brico Dépôt and Screwfix.
Storfund's model has been adopted by major platforms such as Amazon and TikTok Shop, indicating the service works across different retail segments. The Castorama deal extends that reach into DIY and home improvement.
Marketplace sellers often operate on thin margins. A 14-day payout delay can mean missed restocking opportunities. Storfund's advance at shipment removes that timing constraint.
The integration is live now. Storfund has not disclosed how many Castorama sellers have signed up.
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