
80% of people lack a singular passion, say Stanford's Bill Burnett and Dave Evans, who urge experimentation over high-stakes career bets.
"Follow your passion" may be one of the most common pieces of career advice, but two Stanford professors say it can do more harm than good.
Bill Burnett and Dave Evans, authors of "Designing Your Life," argued during a live recording of the "Prof G Podcast" with Scott Galloway released Thursday that the advice is likely to alienate most people rather than help them.
"It's probably the worst advice you can give somebody," Burnett said.
The problem, he explained, is that the instruction assumes everyone has a clear, singular passion to pursue. Citing research by fellow Stanford scholar Bill Damon, Burnett said that fewer than 20% of people have a single identifiable passion. For the other 80%, the message triggers self-doubt rather than clarity.
"Eight out of 10 people go, 'I don't know what you're talking about,'" Burnett said. He added that many people have multiple interests and no obvious way to choose among them, so telling them to follow their passion leaves them feeling: "'I don't know what's wrong with me.'"
Burnett offered a different approach: start with curiosity and run small experiments. The professors call this "prototyping." Instead of making a high-stakes, permanent career decision, people can test an interest by speaking with someone in the field, trying a project, or getting firsthand exposure to the work.
"Even if you're really at the lowest of low, there's something you're curious about," Burnett said.
He also pushed back on the idea that a college major locks in a life path, calling it a "dysfunctional belief." A major is "the way you organize college," he said, not "the way you organize your life."
Evans addressed the pressure on workers to find both income and meaning in the same job. "Meaning-making and money-making don't have to be the same," he said.
The goal, he said, is not to discover a fixed answer. "There is no figuring it out," Evans said. "There's only getting on with it."
Drafted by a large language model from the source reporting linked above, then screened by automated publishing checks. It is not read by a journalist before publication. Some articles cite our Alpha Score. Verify prices and figures against the original source. Educational coverage, not personalized advice.