Sports Reporter Romano Topped Musk in X Views in June

The June surge coincided with the global football calendar, which included the start of the summer transfer window and international tournaments. Neither Forbes nor Similarweb broke out how much of Musk's own traffic came from his own posts versus algorithmic promotion of his account.

Romano's influence draws criticism. Some accuse him of being too close to agents or spreading narratives for payment. He has denied those claims and threatened legal action over defamation. No public evidence has supported the allegations.

Musk remains the dominant voice on X by other measures. A France 24 analysis found he posts more than 100 times a day, often short reactions. The Washington Post reported that between October and April, roughly 6% of his posts addressed race, including claims that white people face discrimination or "genocide." X did not respond to a request for comment on those reports.