Sport Clubs Co. opened two new clubs in Buraydah, Saudi Arabia, under its Body Masters Premium brand. The financial impact from the expansion is expected in Q2 2026.
Sport Clubs Co. opened two new fitness clubs in Buraydah, a city in the Al Qassim region of central Saudi Arabia. One club serves men under the Body Masters Premium brand. The other serves women under the same brand. The company said the financial impact of the expansion will show up in its second-quarter 2026 results.
The openings expand Sport Clubs' physical footprint beyond the major cities of Riyadh, Jeddah, and Dammam. Buraydah is a secondary city with a population of roughly 600,000, and the company is betting on rising demand for structured fitness in smaller urban centers. Saudi Arabia's health and fitness sector has been growing since the launch of the Quality of Life program under Vision 2030, which aims to increase the share of people exercising regularly.
Sport Clubs did not disclose the investment size for the two clubs or the expected membership target. The Q2 2026 timing suggests the clubs will require several months to ramp up operations before making a material contribution to earnings. For a company whose revenue still depends heavily on its core Riyadh and Jeddah locations, the Buraydah expansion is a test of whether its brand can attract members in less dense markets.
The club openings follow a period of consolidation in the Saudi fitness industry, with larger players buying smaller chains to gain scale. Sport Clubs itself has added four new locations over the past year, including these two in Buraydah. Investors watching the company's growth trajectory will get the first read on membership numbers and utilization rates when the Q2 2026 report is released.
The stock has traded within a narrow range this year, with volume light. The Buraydah expansion is unlikely to move earnings meaningfully in the near term. It does signal management's willingness to invest in underserved geographies. The next catalyst for the shares is likely the Q4 2025 earnings release, due in early February, which will show the full-year results before the Buraydah contribution.
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