
South Carolina leads a new NAR index ranking future commercial real estate demand across 300 metro markets. St. George, Utah, is the top city.
South Carolina ranks first among U.S. states for future potential demand in commercial real estate, according to a new index from the National Association of Realtors.
The index covers more than 300 metropolitan markets, with separate scores for office, industrial, retail and multifamily sectors. It uses government data from the Bureau of Labor Statistics and the Census Bureau on population, migration, and employment growth to rank regions.
For the office sector, the index tracks growth in professional and business services jobs. Industrial demand is measured by manufacturing, transportation and warehousing employment. Retail looks at trade plus leisure and hospitality hiring. Multifamily incorporates population growth and net migration, both domestic and international. All four are combined into a single number.
"It doesn't say, 'OK, go there and just buy property,' but it says ... where the data shows that the momentum is building, the demand is building," said Nadia Evangelou, principal economist and director of real estate research at NAR.
The index also compares current markets to 2022, the peak of the pandemic migration boom. Raleigh, North Carolina, is the only major U.S. market that scores higher today than it did then. Formerly hot markets like Austin, Miami, and Naples, Florida, have all declined markedly since 2022.
The strongest metropolitan market overall is St. George, Utah, which also has the fastest office employment growth in the country, Evangelou said. "It also has very strong population growth and in-migration, and its industrial demand is above average," she said. "So St. George, for example, is the No. 1, because one industry happened to have a good year, so there is a broader momentum over there."
Small and mid-sized markets may offer the best opportunities for investors, Evangelou said, pointing to Fayetteville, Arkansas; Huntsville, Alabama; and Spartanburg, South Carolina. Fayetteville is seeing broad-based growth across sectors. Huntsville has one of the strongest multifamily scores in the index.
The index breaks down the top market for each sector. Salem, Oregon, and Fairbanks, Alaska, rank highest for industrial demand.
"When we take a look at New York, San Francisco and the big coastal markets, we see that the large markets are still generally weaker than the fast-growing Sunbelt and smaller markets in this index," Evangelou said.
A version of this article first appeared in the CNBC Property Play newsletter with Diana Olick. Property Play covers new and evolving opportunities for the real estate investor, from individuals to venture capitalists, private equity funds, family offices, institutional investors and large public companies. Sign up to receive future editions, straight to your inbox.
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