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Sony India Targets ₹10,000 Crore Revenue on Premium TV Demand
Sony India's MD says the company targets ₹10,000 crore in revenue within two years, driven by 30-40% growth in large-screen TVs and rising demand in tier-2 cities.
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Sony India is aiming for ₹10,000 crore in revenue within two years, driven by rising demand for premium televisions, Managing Director Sunil Nayyar said. The company on Monday launched its flagship BRAVIA 9II line-up, including a 115-inch model, the largest BRAVIA it has ever made.
Nayyar said premiumisation is gaining traction in India and the average selling price is increasing. He noted double-digit growth in the large and super-large TV segment, with 55-inch and above sets growing 30% to 40%. The 65-inch, 75-inch and 85-inch segments are seeing even stronger growth, he added.