
Softcare (2698.HK) reported 46% profit growth with a 66% payout ratio. African core grew 24-29%, Latin America surged 123%. Multi-brand strategy and channel pilot underway.
Softcare (HKEX: 2698) reported a 46% rise in interim profit for the six months ended June 30, 2026, the company said in its first results presentation since listing. The board declared an interim dividend of US$0.08 per share, totaling $49.7 million. That brought the payout ratio to about 66%, up from roughly 45% for the full year 2025.
The higher payout signals Softcare's commitment to shareholder returns alongside business expansion, the company said. Chairman Shen Yanchang attributed the long-term growth to favorable demographic trends across emerging markets, which are driving demand for baby care, feminine care and household care products. Softcare's local manufacturing strategy reduces exposure to policy changes targeting the resources sector, he said. Its presence across multiple countries diversifies operational risk.
Growth was broad-based across Softcare's core African markets. Revenue from Western Africa rose 24.4% year on year. Eastern and Central Africa posted gains of 29.3% and 29.4%. The company also uses established production bases to serve neighboring countries where it does not yet have local manufacturing. Revenue from other markets in Eastern, Central and Western Africa, served by exports, jumped 97.5%, 44.5% and 51.3%.
Latin America was the fastest-growing region. Regional revenue surged 122.7% to $19.4 million. Peru alone grew 57%. The company started operations at its hygiene products plant in Peru in April 2026, following the launch of local production in El Salvador in August 2025. Chief Financial Officer Lung Shei Kei said the results were supported by steady expansion in core markets, rapid development in Latin America and rising exports from existing bases.
Softcare is diversifying its brand portfolio. The core Softcare brand grew 22.4%. Cuettie and Veesper advanced 43.8% and 60.2%. Maya revenue surged 381.5%. Chief Executive Officer Luo Jichao said the company is pursuing both product-brand and corporate-brand development to meet increasingly differentiated consumer needs.
In March 2026, Softcare began promoting its new Allround baby-pants brand in Kenya and Ghana. The initiative aims to educate consumers about the functional benefits of baby pants in markets where the category is still early stage.
The company is also evolving its distribution model. It has identified unmet service demand among small retail outlets and is piloting a standardized, information-enabled system in selected markets. Softcare plans to refine the system through local trials before replicating it more broadly, the company said.
On supply chain risks, Shen Yanchang noted that geopolitical tensions, shipping disruption and rising raw-material costs could create short-term pressure. He added that these factors may also accelerate the concentration of supply-chain resources toward larger branded manufacturers. With its scale procurement, stable supply and local manufacturing, Softcare is positioned to maintain product availability and capture market share over the medium term.
Softcare will continue balancing sales volume, pricing, profitability and market share while advancing its multi-country operations, local manufacturing, global supply chain, brand portfolio and distribution capabilities, the company said.
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