
Social media startups raised $355M in 2026 through July, topping the $330M total for all of 2025. Fizz and Corner are among the companies drawing VC interest as AI-native concepts emerge.
Venture capital is flowing back into social media startups, albeit from a low base. PitchBook data shows U.S. social media startups raised $355 million across more than 50 deals as of July 21, already surpassing the $330 million raised in all of 2025 on roughly half the deal volume.
The 2025 total was itself a comedown from the 2021 peak of 239 deals worth $2.2 billion, a year when apps like BeReal and Clubhouse drew investor excitement. Since then, the number of deals has declined each year, PitchBook said.
"Everyone fled consumer a couple years ago," Rick Heitzmann, cofounder of FirstMark Capital, told Business Insider.
That exodus left a smaller group of investors still hunting for the next breakout app. Firms including Menlo Ventures and Forerunner are backing social startups across networking, dating, and AI-native concepts. A new crop of solo VCs has also emerged in the space.
Among the startups raising capital is Fizz, an anonymous social app targeting Gen Z, which closed a strategic round as it expands globally. Corner, a social mapping app that lets users save and share local spots, is preparing a Series A.
A number of founders are trying to build platforms that feel more "AI native." Eigen, which is developing what it calls a "mutual friend" – an AI agent designed to connect people – announced a $15 million seed investment in April.
Consumer-social startups broadly – social media networks, dating apps, entertainment apps – made up a fraction of total U.S. venture capital activity in 2025. PitchBook estimates $513 billion in total deal flow for the year, with AI and SaaS accounting for the bulk. The firm counted more than 11,800 AI deals alone in 2025.
PitchBook's social media classification is narrow, the firm noted. Some dating apps and social AI companion startups, including Eigen, fall outside that category and are excluded from the dataset.
The big open question, Heitzmann said, is which of these new entrants will actually hold user attention against the dominant platforms.
Business Insider published a list of 22 venture capital firms currently backing social media startups.
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