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So Divine Date Night Collection Arrives at Boots UK Stores
So Divine's Date Night collection hits Boots stores, placing sexual wellness alongside standard health products. The move signals growing mainstream acceptance of intimate care.
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So Divine launched its Date Night collection into Boots stores across the UK, placing sexual wellness products on shelves alongside shampoo and toothpaste. The line includes seven items – a £14.99 silicone dildo, a £29.99 rose-shaped stimulator and several vibrators – all designed for couples or solo use.
Jade Ridout, So Divine's sales manager, said the partnership with Boots makes intimate wellness more accessible. "We're proud to offer a collection that makes pleasure and sexual wellbeing feel as normal to shop for as any other health and beauty purchase," she said.