
Velocity | Sim Racing Lounge opens its first Dallas location July 25, adding a second Texas venue. The concept pairs racing simulators with chef-curated dining and a central bar.
Velocity | Sim Racing Lounge opens its first Dallas location on July 25, adding a second Texas venue for the hospitality concept that pairs racing simulators with chef-curated dining.
The venue at 9830 N. Central Expressway, Suite 400, inside The Hill shopping center, launches with a car meet, live DJ and an in-house sim racing tournament. Qualifying sessions run from 10 a.m. to 12:30 p.m., with entry fees starting at $25. The fastest drivers advance to a championship race at 1 p.m., followed by a podium ceremony. Regular service begins at 2:30 p.m.
Founder Viet Tran said the concept relies on more than the simulators to keep guests engaged. "The simulators will bring people through the doors, it's everything around them that makes them stay," Tran said. "We're creating an environment where people can connect, share a great meal, celebrate milestones and be part of something bigger than what's happening behind the wheel."
The Dallas space features more than 30 racing rigs, a central bar for watch parties and a large TV wall that streams races in real time. The culinary program includes shareable appetizers, protein-heavy entrees and vegetarian options such as cauliflower wings and Crispy Avocado Tacos.
Velocity opened its first location in Houston. The company describes itself as a Texas-exclusive concept blending racing culture, dining and nightlife. Tran founded the brand to target both casual visitors and racing enthusiasts.
The Dallas venue will operate Monday through Thursday from noon to 11 p.m., Friday from noon to midnight, Saturday from 11 a.m. to midnight, and Sunday from 11 a.m. to 10 p.m.
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