Siebert & Co with $20B in Wealth Picks tZERO Tokenization

Muriel Siebert & Co., a broker-dealer with roughly $20 billion in wealth management assets, has selected tZERO's platform to enable tokenization, tZERO said.

tZERO described Siebert as a firm with “institutional distribution reach.” The partnership places a traditional wealth manager on tZERO's blockchain-based infrastructure for issuing and trading digital securities.

For tZERO, the deal adds a distribution partner with a large asset base. For Siebert, it opens a path to tokenized securities products without building the technology in-house.

Broker-dealers have increasingly tested tokenization platforms to improve efficiency and reach new clients. The selection by a firm of Siebert's size suggests the technology is moving beyond early adopters into mainstream wealth management.