
Lauren Tetef saved $24,000 to launch Open House Creative Fest inside a closed Joann in Torrance, California. The weekend event combines an artisan market with hands-on workshops and a free activity garden.
The old Joann fabric store at the Del Amo Fashion Center mall in Torrance, California, will reopen for a weekend this month–but not as a retailer. Starting June 27, the space will host Open House Creative Fest, an artisan market and workshop series organized by Lauren Tetef, a 40-year-old events producer.
Tetef saved roughly $24,000 over several months to fund the event. She was laid off in August from a corporate marketing job she started in March, a stint cut short when tariff policy hit the import-heavy business. "It was a good opportunity for me to figure something out: What do I do next?" she said.
Admission is free for browsing and shopping from about 25 vendors. An activity passport, starting at $40, buys entry to each booth's hands-on workshop. A florist will guide visitors on arranging dried flowers onto greeting cards. A clothing vendor plans to teach keychain-making from upcycled selvage material. The passport also grants access to an "activity garden" stocked with fabric, paper, paints and other supplies.
"As an attendee, you get a little taste of what somebody does," Tetef said. "You get to sit down and metaphorically break bread with them, have a conversation with them, get to know them. And by doing that, you're so much more invested in their business."
The event is a kind of comeback for Tetef, who previously ran events as a director and founded Flourish Locally, a business that hosts networking meet-ups and creative workshops. She lived off severance and her husband's income while putting all her freelance earnings toward the festival. Rent for the mall space cost $3,000, plus a $1,000 security deposit, for a one-month lease starting June 1. Additional expenses included a cleaning crew, construction on store fixtures, decor, rugs, vinyl for the storefront, a photographer and activity-garden supplies.
Joann announced in February 2025 that it would close all nearly 800 of its fabric and craft stores after failing to find a buyer. Tetef said a leasing agent at the mall pitched her the empty location. "It was such a special place to all of us," she said, "where you would just get your shopping cart and you would wander the aisles and something would spark your imagination."
By mid-June, the event had drawn nearly 500 RSVPs across Eventbrite and Partiful and 70 pre-sale passport purchases. Tetef said she is hopeful weekend foot traffic at the mall will bring in additional visitors.
"This is my dream come true," she said.
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