Segway's 89% First-Time Rider Rate Shows World Cup Micromobility Lift

“The 2026 World Cup offered a compelling showcase for shared micromobility’s role in supporting cities during high-traffic events,” said Jasper Luan, Director of Market and Solutions at Segway-Ninebot. “In partnership with Whoosh and JET, we delivered for residents and football fans while demonstrating the viability of shared mobility solutions on the world stage.”

Victor Coelho, PR Manager LATAM at JET, said the partnership reflects a push to make electric micromobility a standard urban option in Latin America. “Mexico is a strategic market for JET, and initiatives like this, combining our local operational expertise with Segway’s global scale, are exactly how we accelerate adoption.”

The 89% first-time stat is the headline for operators. Acquiring a new user during a spike in demand, and logging a 25-minute session, points to a conversion funnel that works even in a crowded transit environment. The risk is retention: whether those first-time riders become regular users after the event traffic subsides. Segway did not provide post-campaign ridership data.

The campaign also serves as a dry run for future mega-events. Operators typically face regulatory pushback during large gatherings. Segway, Whoosh and JET managed to deploy across multiple cities without major friction. That operational experience, more than the raw minute count, may be the lasting asset for the partners.