Samsung Electronics shares rise on robotics division, physical AI push

Samsung Electronics shares rose 6.76% on Tuesday after the company said it created a new robotics division. The RX, or Robotics eXperience, unit will consolidate the company's robotics capabilities, Samsung said in a statement. CEO TM Roh will oversee the division directly.

The move is part of a push into physical AI. Earlier this month, Roh said at a briefing in Jinju that Samsung plans to invest about 60 trillion won ($40.7 billion) in the Yeongnam region, which includes its Gumi site. That followed Samsung's 2024 increase in its stake in Rainbow Robotics to become the largest shareholder.

Of the total, 19 trillion won is designated for Gumi, in partnership with Samsung SDS, to develop physical AI infrastructure and humanoid robot manufacturing facilities. The unit will establish research bases in the U.S. and China. Japan is also a target.