Ryvita Launches Sticks as Crisp Alternative, Gets Early Retail Boost

Ryvita launched a new snack line called Ryvita Sticks, positioning the product as a flavour-led alternative to crisps that targets health-conscious consumers. The company said early orders from retailers have been strong, though it did not disclose specific figures.

The Sticks are designed to offer a healthier option without sacrificing taste, Ryvita said. The product is rolling out to major retailers in the UK, with availability expected to expand later this year.

Ryvita, known for its crispbreads, is now extending into the stick snack segment. The Ryvita Sticks come in three flavours: Salted, Sour Cream & Chive, and Smoky Barbecue.