Rudy's Pizza shirt unlocks free pizza and Negroni through September

Rudy's Pizza Napoletana is extending Negroni Week into a full month, launching a limited-edition retro football shirt that gives the wearer a free pizza and Negroni each time they visit a Rudy's pizzeria throughout September.

The Rudy's FC jersey, priced at £60, is designed to pay for itself over multiple visits. Inspired by Italian football's golden era, the shirt carries a tonal checkerboard pattern and orange gradient referencing the Negroni, a vintage-inspired collar, and an embroidered Rudy's FC crest. A woven label in the hem prints the classic equal-parts Negroni recipe. The shirt was created in collaboration with Malfy Gin and Cocchi Vermouth.

Available from 1 September online and in Rudy's restaurants nationwide, the shirts are sold while stocks last. Last year's merchandise drop sold out.