Jedda sold 7,000 shares at $141.90, an 11% discount to Fox's $160 offer. The 10b5-1 sale cut his direct stake by 9%.
Dan Jedda, CFO and COO of Roku, Inc. (NASDAQ:ROKU), sold 7,000 shares of Class A common stock on July 15, 2026, according to an SEC Form 4 filing. The weighted average sale price was $141.90, giving the transaction a value of $993,300.
Jedda executed the sale under a Rule 10b5-1 trading plan, which allows insiders to schedule trades in advance. The filing does not disclose the plan's adoption date.
After the sale, Jedda holds 72,963 shares directly. Based on the July 15 close of $143.32, that stake is worth $10.46 million. The sale reduced his direct position by 9%.
The transaction comes as Roku awaits the close of its acquisition by Fox Corporation at $160 per share, expected in the first half of 2027. The sale price of $141.90 sits 11% below the buyout offer. The deal requires regulatory approvals; if it fails, Roku's stock could revisit the pre-announcement level near $120.
Jedda's filing did not include a comment on the sale. Roku reported $5.0 billion in revenue and $201.5 million in net income over the trailing twelve months, with a market capitalization of $21.3 billion.
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