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Rock-It Expands to Abu Dhabi in Partnership With ADIO
The logistics firm for live events and luxury goods will build bonded storage facilities, supporting Abu Dhabi's bid to become a regional re-export hub.
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The Rock-It Company, a specialist logistics provider for time-critical and high-value goods, is expanding into Abu Dhabi with support from the Abu Dhabi Investment Office. The company will build bonded storage and climate-controlled facilities to serve five core end markets: sports, live entertainment, fine art, film and television, and luxury automotive.
The expansion brings Rock-It’s portfolio of brands under one regional hub in the capital. Those brands include Rock-it Cargo for live touring, DIETL By Rock-It for fine art, and CARS By Rock-It for luxury and performance vehicles. The company already operates in Dubai and said the new facility will complement its existing UAE presence.
“Abu Dhabi’s growth as a centre for sport, art, and entertainment aligns perfectly with Rock-It’s global expertise,” said Daniel Rosenthal, the company’s president and chief executive. “Our expansion into the capital allows us to offer our clients seamless, end-to-end logistics delivered to the highest international standards.”