Rituals opens at Springfields as outlet marks 20 years of growth

SLR Outlets owner and CEO Ian Sanderson said: "We are very proud to be welcoming Rituals to Springfields. They fit perfectly with our designer portfolio and peaceful green experience for an ideal retail-centred day-out."

The new store is the brand's latest physical expansion. In July, Rituals said it would complete one of Europe's largest retail transformations in August, renewing 1,500 boutiques across 30 countries with a €40 million (£34.09 million) investment. Rather than phasing the refresh over several years, the brand plans to complete the work in 30 working days.

For Springfields, the Rituals opening continues a run of letting activity. Pizza Express's new site is already outperforming internal targets, the company said, a signal that the outlet's footfall and spending patterns are supporting new entrants. The outlet has not disclosed the size of the Rituals space or the lease terms.