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Retail Investor Shift Reshapes Private Capital Formation
Going Public founder Darren Marble says streaming Reg CF and Reg A offerings lets retail investors participate in early-stage growth, challenging traditional private capital models.
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Darren Marble, founder and CEO of Going Public, argues that streaming live capital raises through Regulation Crowdfunding (Reg CF) and Regulation A+ (Reg A) offerings can make private markets more transparent. On a recent episode of the Capital Ideas podcast, Marble told co-hosts Nick Morgan and Dara Albright that the ICO boom of 2017 revealed an untapped demand: retail investors want growth-stage exposure long before companies reach public exchanges.
Going Public combines media and investing into a single streaming experience. Viewers watch founders present their pitches, answer questions, and raise money in real time. They can invest directly through the platform. Marble said the model works because younger generations are used to interacting with brands and creators, not consuming passively. That behavior, he said, is beginning to reshape how capital moves.
Traditional venture capital and private equity have limited access to accredited investors. Reg CF and Reg A allow non-accredited individuals to buy shares in private companies. Marble said the shift toward early-stage retail participation is a structural change, not a temporary fad. The 2017 ICO boom, despite its flaws, showed that retail appetite for growth investing is stronger than many expected.