Rapido Folds Ownly Food Delivery Into Main Bengaluru App

Ownly is positioning itself as a lower-cost alternative to traditional food-delivery platforms. It does not take a commission from restaurants, allowing them to keep the full order value, while customers pay the same menu prices without additional platform markups. Instead, restaurants pay a fixed subscription fee to be listed.

Rapido's entry comes as competition intensifies in India's food delivery market. Eternal-owned Zomato and Swiggy continue to dominate the sector, while newer entrants and alternative models have attempted to challenge the duopoly by promising lower costs for restaurants.

Commenting on competition, Eternal Founder and CEO Deepinder Goyal said that the impact of Toing and Ownly on the company's business has been limited so far.

"The impact has been limited. These platforms are offering the same restaurants, similar or longer delivery times, and lower menu prices funded by lower commissions and delivery fee - making the revenue gap even more unsustainable. There's no new use case being unlocked here," he said.