Rakhi gift demand for tech, personalised hampers jumps 65%

This year's winning format combines a traditional rakhi with a modern lifestyle product, the company said, and the pairing accounts for much of the demand growth. Rakhi Bazaar built its festive catalogue around such bundles instead of selling items on their own. The company described the shift as a modern layer on the festival's traditional gift-giving.

Deelip Kumar, chief executive of Rakhi Bazaar, said the survey was meant to replace guesswork with data. "Having been in the market for more than 10 years, we have witnessed major changes in consumer preferences," Kumar said. "Today, we are working with more advanced, more discerning, and AI-influenced audiences. That's why we move with data, not word of mouth. We conducted the survey to better understand consumer behaviour and their preferences before adding Rakhi gifts on our platforms."

The company expanded the collection in response, adding designer rakhis, evil eye rakhis, kids' rakhis, spiritual rakhis and personalised gift boxes. Kumar said his team "thoroughly studied the market and prepared the collection." Rakhi Bazaar, in operation for more than 10 years, focuses on Raksha Bandhan shopping, selling rakhis and festive combos. The report also covers gift ideas for shoppers sending rakhi to the USA from India. Rakhi Bazaar offers free shipping on orders abroad.

Rakhi Bazaar said it will keep updating the catalogue before Raksha Bandhan, guided by the survey data.