
Procam International relaunches its HDOR 100 Days of Running program with a new platform, community partnership, and a focus on habit-building through movement.
Procam International, the Indian sports management company behind the Tata Mumbai Marathon, relaunched its HDOR, 100 Days of Running program with a new platform and expanded scope. The 11-year-old challenge, now part of Procam's portfolio, invites participants to run, walk, cycle or do a duathlon over 100 days starting Oct. 10, 2026, and ending Jan. 17, 2027.
Registrations open Aug. 29 on the National Sports Day at hdor.com. The program is designed to build a daily movement habit rather than a single endurance goal, Vivek Singh, joint managing director of Procam International, said in a statement.
"HDOR isn't really about 100 days of running. It is about using 100 days of movement to build a habit. You don't need to be fit to start. You start to become fit," Singh said.
The Akshaya Patra Foundation, a direct implementation partner for the PM POSHAN school meal program, joined as the exclusive Community Impact Partner. Participants can contribute to providing hot meals to schoolchildren through the platform.
Procam has been running distance events in India since 1988, including the Tata Mumbai Marathon and the Delhi Half Marathon. The HDOR program targets a broader audience, including first-time participants, seniors, families, and corporate teams, by removing traditional barriers like location and prior experience.
Drafted by a large language model from the source reporting linked above, then screened by automated publishing checks. It is not read by a journalist before publication. Some articles cite our Alpha Score. Verify prices and figures against the original source. Educational coverage, not personalized advice.