Poundstretcher launches price campaign after 15 store openings

Budget retailer Poundstretcher has launched a marketing campaign built around the slogan 'Love the Brands. Love the Price', aiming to draw shoppers with what it says are discounts of up to 30% versus supermarkets and other discounters.

The campaign includes a £2.50-off coupon for customers who spend £15, along with a promotional leaflet. Prices in the promotion start at 69 pence, and the retailer said it will add new offers regularly. The push follows the opening of 15 new stores.

Andy Atkinson, CEO at Poundstretcher, said the campaign targets households under budget pressure. “At a time when household budgets continue to be under real pressure and every penny counts, customers still want market-leading brands they know, trust and love, but they want them at knockout prices,” he said.