
PJ's Coffee adds Bananas Foster lattes and matcha drinks, brings back the Pumpkin Latte for fall. The New Orleans chain bets on local flavor to drive seasonal traffic through Nov. 3.
PJ's Coffee is rolling out a fall menu starting Aug. 12 that leans hard into its New Orleans roots.
The chain of more than 185 U.S. and international locations is bringing back the Pumpkin Latte while adding two new banana-flavored beverages and a pastry. The Bananas Foster Latte and Bananas Foster Matcha Latte both come topped with a banana sweet cold foam. A new Bananas Foster Bite pastry rounds out the lineup.
Bananas Foster was invented in New Orleans in the 1950s, and PJ's Coffee is using that heritage as a marketing hook.
"Our New Orleans roots have always influenced the way we approach our menu, and banana is one of those nostalgic flavors that has long been part of the city," said Reid Nolte, executive vice president of marketing for PJ's Coffee.
The fall menu runs through Nov. 3.
The company was founded in 1978 by Phyllis Jordan and bought in 2008 by brothers Paul, Steven and Scott Ballard, all New Orleans natives. PJ's Coffee serves hot, iced and frozen coffee drinks made from Arabica beans, plus organic tea and pastries. Its Original Cold Brew is brewed using a cold-drip process developed by Jordan and used for more than 45 years across all locations.
The new items arrive as coffee chains compete for fall traffic, a season anchored by pumpkin-spice demand. PJ's Coffee operates four international locations alongside its domestic base, and sells whole-bean coffee and single-serve cups online and in stores.
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