PJ's Coffee will open a Baton Rouge shop at a former CVS, adding a drive-thru and beignets. The expansion is part of the chain's growth in Louisiana.
Alpha Score of 50 reflects moderate overall profile with moderate momentum, moderate value, weak quality, moderate sentiment.
PJ's Coffee, a New Orleans-based coffee chain, will open a new location in Baton Rouge this August at 3384 Government St., the site of a former CVS pharmacy. The store will feature a drive-thru and serve the chain's full menu, including cold brew, espresso drinks, and beignets dusted with powdered sugar.
Paul, Steven and Scott Ballard, co-founders of parent company Ballard Brands, said in a statement: "Baton Rouge has long been an important community for PJ's Coffee, and we're excited to deepen our presence here. As Louisiana natives, it means a great deal to continue investing in communities across our home state."
The location sits near Catholic High School and St. Joseph's Academy, positioning it for student and local traffic. The expansion brings PJ's Coffee's total store count to more than 185, including four international locations.
The site was previously a CVS pharmacy. CVS Health (CVS) has an Alpha Score of 60, indicating moderate fundamental strength, per AlphaScala data. The conversion of a former drugstore into a coffee shop reflects broader retail real estate repurposing as pharmacy chains consolidate stores.
PJ's Coffee was founded in 1978 by Phyllis Jordan and acquired by Ballard Brands in 2008. The chain roasts its own coffee in small batches and offers a range of beverages and pastries. Additional details on the grand opening celebration will be announced in the coming weeks.
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