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Pix Automático drives 28% of Nord Security's Brazil payments in 6 months
Six months after launch, Pix Automático accounts for 28% of Nord Security's Brazil payment volume. Approval rates beat credit cards, and more than half of users are new to the merchant base.
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Nord Security has been offering Pix Automático in Brazil for six months. The recurring payment feature now accounts for 28% of the cybersecurity company's payment volume in the country, according to EBANX, the payments platform that processes the transactions.
Pix Automático launched last year through Brazil's Central Bank. It lets merchants initiate recurring charges through Pix, the country's instant payment system, without requiring a credit or debit card. That matters in a market where Pix has 165 million registered users, or 96% of Brazil's adult population.
Approval rates for Nord Security's Pix Automático transactions have climbed 20 percentage points since launch, outperforming credit card approvals. More than half of customers using Pix Automático across EBANX's merchant base are new users, said Marie-Elise Droga, Chief Revenue Officer at EBANX.
"By offering recurring payments via Pix through EBANX infrastructure, we are providing a seamless, automated experience that aligns with local preferences and limitations," said Kestas Saulis, Head of Payments of Nord Security. "We are already seeing a direct impact on revenue and user growth."
Why Pix Automático works for SaaS
The SaaS vertical is the fastest-growing segment in Brazil's digital economy, tied with online retail. The sector is growing at 17% per year (CAGR 2024-2028), according to Payments and Commerce Market Intelligence data analyzed by EBANX. That trajectory puts the Brazilian SaaS market above USD 28 billion by 2028.