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Pirate's Booty Taps Ellie Kemper for Captain Bob's Summer Quest
Pirate's Booty's Captain Bob's Summer Quest with Ellie Kemper runs through summer, pushing screen-free, low-setup play as parents look to fill remaining break.
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Pirate's Booty has paired Ellie Kemper with Captain Bob's Summer Quest, a summer push built around screen-free play for kids.
Kemper, in an interview with Business Insider, said she wants her own children, ages 6 and 9, off screens as much as possible this summer. Her approach is a less scheduled one, with unstructured time taking priority. The campaign's activity ideas are designed to be low-setup, letting parents step back once kids get going.
"I like giving the kids plenty of unstructured time," Kemper said. "Maybe I say that because I haven't signed them up for too many activities this summer."