Pinterest creators can now link Amazon Storefronts and earn commissions on purchases. The feature rolls out this week, challenging Instagram and TikTok in social commerce.
Pinterest said creators can now link their Amazon Storefront accounts to their profiles. They earn commissions on purchases made through those links. The feature rolled out this week in the U.S.
The integration turns product recommendations into a direct income stream. Pinterest has pushed deeper into social commerce with product pins and a dedicated shop tab. The Amazon Storefront linking adds an affiliate mechanic without requiring creators to leave the platform.
Instagram and TikTok already offer similar affiliate links to Amazon and other retailers. Pinterest's advantage is discovery orientation. Users come to plan purchases – weddings and home decor, for example. That intent could lift click-through rates above entertainment-heavy platforms.
For Amazon, the partnership puts its storefronts in front of roughly 500 million monthly active Pinterest users. The demographic skews female and leans into planning purchases. The retailer gains a new channel to reach users already in a shopping mindset.
Pinterest shares trade around $30, down from 2021 highs. The market is waiting for shopping features to translate into ad revenue. The Amazon linking could improve engagement metrics and average revenue per user, two numbers the company reports. Pinterest's ad business remains the primary revenue driver; the affiliate share adds a second line.
Creators benefit by monetizing their boards without switching platforms. For those who already use Amazon Storefronts, the Pinterest integration saves time – they no longer need to manually post product links. Pinterest has not disclosed the exact commission split or revenue projections.
The rollout arrives ahead of the holiday shopping season, when Pinterest typically sees higher engagement from planning boards. The company has been building its commerce infrastructure for years, launching product pins in 2015 and a shop tab in 2020.
Pinterest said the Amazon Storefront linking is available starting this week. It plans to expand the feature to additional countries.
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