Pets at Home launches pet insurance via Compare the Market

The launch follows research commissioned by Pets Insurance that found widespread confusion over insurance terminology. Fewer than one in five respondents understood terms such as pre-authorisation (19%), co-pay (16%) and no inner limits (13%).

Matt Poll, managing director of Pets Insurance, said the company developed three "easy to understand" products. "Pet insurance can often feel confusing and difficult to navigate," Poll said. "We've listened to what pet owners want and developed three easy to understand products designed to give greater confidence and peace of mind."

Compare the Market commercial director Helen Phipps said the partnership makes cover clearer. "By making cover clearer and more accessible, this partnership helps owners take that important step with greater confidence and peace of mind," she said.

Pets at Home already operates veterinary clinics, a Pets Club loyalty programme and a charitable foundation. The insurance launch adds another service to its pet care offerings.