Paris Baguette opened its 27th Texas bakery café in Plano, bringing the chain closer to its 1,000-store North American target by 2030.
Alpha Score of 68 reflects moderate overall profile with strong momentum, strong value, weak quality, moderate sentiment.
Paris Baguette opened a new bakery café in Plano, Texas, on June 4, the company said. The 2,000-square-foot store at 5500 State Highway 121 is the 27th in the state and the latest in the brand's push to reach 1,000 North American locations by 2030.
Franchisees CJ Singh and Punya Kushalappa own the store. Singh is a senior vice president at a global technology company and co-owner of a Dallas-Fort Worth restaurant group, while Kushalappa serves as global head of human resources for an IT company. The two said they were drawn to Paris Baguette because of its focus on coffee and hospitality.
“Some partnerships are built in conference rooms. Ours was built over coffee,” Singh and Kushalappa said in a statement. “Our shared passion for coffee and hospitality inspired us to create a place where people can slow down, connect, and enjoy exceptional food and beverages together.”
The chain operates more than 4,000 locations worldwide, with about 300 in North America. Chief Executive Darren Tipton said the company is “on a mission to re-establish the neighborhood bakery café as the heart of the community.”
Paris Baguette is a subsidiary of South Korea’s SPC Group. The company does not disclose financial results for its U.S. operations.
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