
Spanish sportswear brand Oysho replaces the previous backer of London's 16,000-runner race through Hyde Park and Kensington Gardens, with a deal running through 2027.
The Royal Parks Half Marathon named Spanish sportswear brand Oysho as its new headline sponsor, replacing the previous backer. The 2025 edition of the 13.1-mile race through London's Hyde Park, St. James's Park, and Kensington Gardens will carry the Oysho name.
Oysho, owned by Inditex, has been expanding its activewear line beyond its lingerie roots. The brand has sponsored running events in Spain and Mexico. The London race, which draws roughly 16,000 runners annually, gives Oysho a high-visibility entry into the UK mass-participation market.
Financial terms were not disclosed. The Royal Parks Foundation, which organizes the event, said the partnership runs through 2027. The half marathon has raised more than £60 million for charity since its 2008 launch.
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