Outdo will operate poster sites at 30 Tube stations in zones 3-9, targeting SMEs and local businesses. CEO Mike Brennan called the TfL deal a 'significant milestone.'
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Local London businesses will get more advertising space on the Underground network after Outdo signed a contract with Transport for London to operate poster sites outside Tube stations.
The deal covers 30 locations in zones 3 through 9. Outdo plans to sell the spaces to SMEs, local businesses, and regional advertisers that want to reach nearby communities. The company described the sites as high-footfall spots where smaller brands can target customers close to where they operate.
Mike Brennan, Outdo's CEO, called the partnership a "significant milestone." He said TfL had "entrusted us to help maximise the value of this portfolio" and that the two sides had "an opportunity to broaden access to one of the UK's most iconic advertising estates."
The contract adds to a string of recent local authority wins for Outdo, including networks for lamppost banners, boundary signs, and roundabout advertising. The company has been positioning itself as the UK's fastest-growing independent outdoor media business.
London Underground is one of the world's most recognised transit systems. Opening its small-format sites to smaller buyers could shift the mix of advertisers on the network, which has traditionally been dominated by large national brands.
No financial terms were disclosed.
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