Orlando Bloom Named Casillero del Diablo Global Ambassador

British actor Orlando Bloom will serve as the new global ambassador for Casillero del Diablo, the flagship wine brand owned by Viña Concha y Toro. The company announced the appointment Monday.

Bloom, known for his roles in 'Pirates of the Caribbean' and 'The Lord of the Rings', will represent the brand in marketing campaigns and at events, the statement said. Casillero del Diablo is one of the best-selling Chilean wine labels globally, with distribution in more than 140 countries.

The company said the choice of Bloom reflects a focus on international appeal. The actor has a broad fan base across key wine-consuming regions.

Viña Concha y Toro has not disclosed the financial terms of the agreement. A launch date for the campaign has not been set, the company said.