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Openchannelflow Wins Web Excellence Award for Site Redesign
Openchannelflow's website redesign, built with Sharp Creative and Creative Arc, won a Web Excellence Award for navigation and user experience. The site segments users into two pathways.
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Openchannelflow, a manufacturer of water and wastewater flow devices, won a Web Excellence Award for the redesign of its website, Openchannelflow.com. The award, which recognizes global leaders in digital innovation, honored the site in three categories: Website: Corporate & B2B, Features & Design: Navigation Structure, and Features & Design: Website Functional Design. The project was selected from more than 1,400 submissions across 50 countries.
The redesign was a collaboration between brand strategy firm Sharp Creative and digital agency Creative Arc. Sharp Creative led the brand strategy, visual identity, and messaging. A key feature is the segmentation of navigation into two pathways: "Solve a Problem" for novice users and "Research a Solution" for experts. The first guides users through a step-by-step educational process; the second gives experienced engineers and utility clients direct access to technical data.