
On names Rebecca Cai to run global markets and Alice Delahunt to lead DTC and loyalty, weeks after co-founders took over as CEOs. Q1 sales rose 14.5%.
On is splitting its commercial leadership into two roles, with Rebecca Cai taking charge of global markets and Alice Delahunt overseeing direct-to-consumer channels and customer loyalty, weeks after the Swiss sportswear company restructured its top management.
Cai will oversee all of On's geographic regions and its global commercial teams. She will also continue to run Asia-Pacific until a successor is named. Delahunt, who joins from another brand, will focus on DTC sales and loyalty programs. The company said her background spans brand, customer, digital and business operations.
“Alice and Rebecca will play a pivotal role in strengthening our ambition to become premium at every touchpoint,” Chief Operating Officer Scott Maguire said in a statement. “They will work closely with our Product, Marketing, and Supply Chain leadership to define what success looks like and further simplify our operating model.”
The moves follow a broader shakeup. Former CEO Martin Hoffmann left the company May 1, with co-founders David Allemann and Caspar Coppetti taking over. CFO Frank Sluis joined from Ahold Delhaize, and Maguire was named COO.
On reported first-quarter net sales of 831.9 million Swiss francs, or about $1.06 billion at the time, up 14.5% from a year earlier. The company raised its profit guidance in May and projected annual net sales growth of at least 23% in 2026.
Some analysts have questioned On's trajectory. Jefferies analysts earlier this year said the company's muted guidance was a sign that momentum was “dwindling,” even as Nike appeared to gain traction with its turnaround. Nike's own results, however, showed that recovery is taking longer than expected.
William Blair analyst Dylan Carden said On still has room to grow. “There is still meaningful white space in driving productivity at existing wholesale doors, store expansion, new categories, and international markets, where we believe the company is well positioned,” he said.
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