Stocks● Neutral
Ola Electric opens sales network to dealer partners, pivots from company stores
Ola Electric opens sales and service to dealer partners after five years of company-owned stores, aiming to reach smaller towns ahead of Diwali 2026.
Continue with
Ola Electric has started selling through dealer partners across India, ending a five-year run of company-owned stores as the sole sales channel.
The electric two-wheeler maker said its own outlets had built the brand and created a customer base of more than one million riders. The shift follows a month-long process of signing up dealers.
Bhavish Aggarwal, chairman and managing director, said the transition reflects where the Indian EV market is now.
"We built our own stores first because trust in EVs had to be earned store by store, city by city," he said. "Now, as the category matures, our job is to bring EVs to every corner of the country, and dealer partners understand their local markets in ways no company-owned network can replicate at that scale."