OffPlan's $2.5 Million Seed Bets on Direct Primary Care

OffPlan, a healthcare startup building a membership-based primary care model, closed a $2.5 million seed round. The company plans to use the capital to launch operations and expand across multiple states over two years, targeting employers and employees seeking an alternative to traditional insurance structures.

The model combines direct primary care memberships with transparent pricing for specialty visits and a catastrophic coverage layer for major expenses. OffPlan's leadership argues that using insurance for routine, predictable care is a structural inefficiency that drives up costs for everyone. By decoupling routine care from insurance, the company aims to lower the total cost of care for employers while giving employees predictable access to physicians.

Direct primary care has gained traction in recent years as employers look for ways to manage healthcare spending. OffPlan's approach adds a layer of specialty pricing transparency and catastrophic coverage, which distinguishes it from simpler DPC-only models that leave members exposed to high-cost events.

The seed round was completed with participation from unnamed investors. OffPlan did not disclose valuation or revenue figures. The company is headquartered in Atlanta.