nurture.retail MAU jumps 35% in agri-retail digitization push

Ankit Laddha, Head of Retail at nurture.retail, said the company wants to make the platform the preferred digital destination for agri-input procurement. "The future of agri-retail lies in making technology simple, accessible, and relevant while helping businesses make faster, data-driven decisions," Laddha said.

Beyond the marketplace, nurture.retail is investing in faster fulfilment, multilingual user interfaces, supply-chain efficiency, and value-added services. The company said it will track success through retailer acquisition, repeat transactions, customer satisfaction, manufacturer participation, and reaching more rural retailers.

India's agri-input retail sector is dominated by thousands of independent local shops. Most transactions still happen offline, with limited visibility for manufacturers on end-user demand. nurture.retail's push into manufacturer-branded storefronts and multilingual access targets the distribution bottleneck that has kept smaller retailers and manufacturers from transacting digitally, the company said.