
Notino's revenue rose 11.5% to €1.76 billion, with growth accelerating to 27% in early 2026. The Czech beauty e-tailer now serves 40 million customers across 27 European markets.
Notino, the Czech ecommerce company that calls itself Europe's largest online beauty and health retailer, posted €1.76 billion in revenue for the financial year ending April 2026. The 11.5% increase over the prior year marks a slower annual pace than the company's recent trajectory – revenue doubled from €737 million in 2021 – but the final months of the period showed a sharp pickup. In the first part of 2026, revenue growth reached 27%, the company said.
The business now serves more than 40 million customers across 27 European markets. Poland is the largest single market, accounting for 15% of revenue. The Czech Republic contributes 12%, followed by Italy at 9%. Croatia and Lithuania posted the strongest growth over the past year, each rising more than 25%.
Notino's revenue growth has outpaced the broader European ecommerce market, the company said. “We closed the fiscal year with double-digit growth, outperforming the European ecommerce market while maintaining a strong financial position that enables us to continue investing,” Jakub Šedý, one of three co-CEOs, said in a statement. The trio took over from Zbyněk Kocián, who led the company for more than six years.
The company competes with German retailers Douglas, Zalando and Flaconi. Flaconi expanded faster last year at 27% revenue growth. At €651 million in annual revenue, it remains well behind Notino's scale.
Physical stores have become an important growth driver. Notino runs 27 locations across eight countries. In-store sales rose nearly 30% year on year, the company said.
Notino did not disclose profit figures or provide forward guidance in the release.
Drafted by a large language model from the source reporting linked above, then screened by automated publishing checks. It is not read by a journalist before publication. Some articles cite our Alpha Score. Verify prices and figures against the original source. Educational coverage, not personalized advice.