Stocks● Neutral
North Face and Sportshoes extend RunThrough Trails deal to 2026
RunThrough Trails locked in North Face and Sportshoes for a third year, covering three 2026 events. The deal extends gear, fitting and ad placements.
Continue with
RunThrough Trails will keep The North Face and Sportshoes as lead partners for a third straight year, covering three events in 2026. The trail series runs at Brecon Beacons, Ladybower Reservoir, and a third venue yet to be announced.
The deal extends a sponsorship that started in 2024. The North Face provides gear and jackets for medal winners. Sportshoes handles on-site shoe fitting and race-day product demo stations. Both brands also gain advertising space across the RunThrough website and social feeds.